Moving Guru, Content & Marketing Producer
Alana brings over 15 years of experience in delivering relevant and inspiring consumer content in the lifestyle and food industry. Throughout her career, she has held diverse roles as a digital and magazine chief editor, food and lifestyle content creator, TV presenter, brand ambassador, and business owner. Alana has established herself as a food, travel, and lifestyle influencer, showcasing her passion for content strategy, brand development, and entrepreneurship.
As Muval's Moving Guru and in-house Content & Marketing Producer, Alana assumes a crucial role in leading content creation and brand marketing efforts. Her responsibilities include creating engaging content across multiple channels, executing effective campaigns, and driving brand growth to attract and retain customers. Alana also collaborates with commercial partners and stakeholders to develop and produce content that aligns with their needs. Her role involves both on-camera appearances as Muval's Moving Guru and working behind the scenes to shape and execute creative strategies and production.
Past Roles / Relevant Experience
- Proposed, developed, and executed "The Flying Foodie," a food and travel portal for Virgin Australia.
- Chief Editor & Content Curator for Life Begins At Magazine, overseeing a brand overhaul and redesign.
- Presenter for Weekender TV Channel 7, showcasing travel and lifestyle content.
- Presenter for A Taste of Travel Channel 10, exploring culinary experiences.
- Developed and launched the Alana's Pantry sauce range, securing national distribution in Coles supermarkets.
- Ambassador roles with various businesses and charities, leveraging her influential presence.
- Finalist on Masterchef Australia during the show's third season.
- Various roles as a food stylist and photographer, bringing visual appeal to culinary presentations.