MuvAle - the beer made to quench the thirst of Aussies moving this summer
It is an Australian cultural taboo to not offer to help your mate move house. Inspired by this premise, and a love of good beer customers can now get a free six pack of our very own hand-crafted MuvAle Pale Ale by referring their friends to use Muval.
Customers help their mates move house, without lifting a finger (apart from clicking a few buttons) and still get rewarded. How good is that?
The campaign aims to quench the thirst of Aussies during a record moving season this summer.
Brewed by Straddie Brewing Co, the beers will be sent to Aussies who refer Muval instead of helping a friend move house. The campaign will reach thousands of people looking to move over summer through an out-of-home campaign, radio partnerships, digital and social media.
The beer itself is Muval's very own brew, with a taste made to cool you down and freshen you up as you settle into your new digs. Sweet, zesty citrus and a hint of fresh pine — carried by classic Aussie malt flavour and a crisp, refreshing finish.
“We appointed Wavemaker to help us continue to shake up the removalist industry which has historically suffered from negative perceptions. With more people moving house than ever before over the warmer months to come, Aussies will be able to help a mate without having to do the heavy lifting,” says James Morrell, CEO of Muval.
A national survey was commissioned to glean insights into mates helping eachother move house. The poll of over 1,000 Aussies nationwide found the most loathed favour to be asked by a mate is to help them move house. This was closely followed by helping a mate pack to move house. Other loathed favours mates commonly ask one another included cleaning up after a party, keeping a secret and being asked to be wingman/woman on a night out.
The national survey also found moving house was the most likely favour Aussies would ask a mate in return for a few beers or a tipple of a mate’s choice. This was followed by keeping a secret and helping with DIY.
To get their hands on a six-pack, consumers can register their details and refer a mate to book their move on Muval. Once their mate’s move is complete, both the referrer and referee receive a free six pack of MuvAle Pale Ale to share with friends or family in their new home.
Disclaimer Aus. res. 18+ only. Starts 1/11/21 9am AEDT. Ends 7/2/22 11:59pm AEDT, while gift stocks last. Muval supports the responsible service of alcohol. Beer provided by Straddie Brewing Co. Max 2 gifts awarded per valid referral (1 gift for referee and 1 gift for referred friend). Limit of gifts in total permitted per person. Gift: 6-Pack of MuvAle Pale Ale (6 x 375ml cans)($20). 2,000 units of gifts initially available for redemption during the promotion but may be increased at the Promoter's discretion. Promoter: Muval Pty Ltd ABN 12611512559, L2, 1 Breakfast Creek Rd, Newstead QLD 4006. The Promoter supports the responsible service of alcohol.
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